Session ⁄ Event

04 Sakata

Session Information

Date and
Time
Wednesday, November 9th, 2022(16:00~18:00)
Venue
MIRAINI
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MIRAINI

Event Report

View of the event
A variety of ideas were presented to spread Sakata to the world.

A variety of ideas were presented to spread Sakata to the world.

The fourth Regional Forum of the 2022 YAMAGATA Youth Summit was held in Sakata City on November 9th. The venue this time around was MIRAINI, a facility for exchange that is located right across the street from Sakata Station. The event was held on the third floor, where the brilliant scene of a snow-capped Mt. Chokai could be seen, complemented by the fiery autumn leaves.

The theme of this session’s event was “SAKATA: A City with Seas, Mountains, and Islands: Bringing the City of Trade to the Interest of the World.” Sakata boasts a long history of being a city developed by maritime trade as it sits on the meeting place of the Mogami River and the Sea of Japan. In addition, a culture of supporting community service and the public good is permeated deeply into the mindset of those who live here as in historic times, the wealth brought by the Kitamae-bune trade was always reinvested into the town, often by the wealthy Honma family, for the greater good of the people.

During the event, panelists shared their opinions on the direction of the "KOEKI SAKATA" brand while introducing examples of activities that they are working on to promote Sakata in their own way.

In terms of background, there was a great deal of diversity among the panelists. A pair of college students who created a promotional video for Sakata (one of them is studying in Australia), an internationally married couple who make YouTube content about Japanese culture, a Kiwi Yamabushi, a ryokan owner, a man who is promoting Tobishima Island, and a woman who has an inbound travel company based in Yamagata. While everyone had a unique background, they all had something very valuable to contribute to the conversation.

"It's not enough to just send out information. It's important to narrow down the target," said Amandine of Bonsoir TV.

Yamabushi Tim Bunting added, "There are many Westerners who seek spiritual guidance, and our mission is to provide life-changing experiences."

Advisor Mr. Yano, who has traveled to 153 countries around the world, said, "The sea of Tobishima is the most beautiful in the world."

And Saori Yamashina of The Hidden Japan gave her thoughts on if there was an English website that introduced vegan, halal, and other restaurants that cater to minority diets, it would be very attractive and welcoming to travelers from overseas.

Overall, the panelists had many great ideas as to how to promote Sakata, and we are looking forward to a bright future together.

Mt. Chokai

The snow-capped Mt. Chokai can be seen from the deck of the venue

Keita Yano

Keita Yano

Tim Bunting

Tim Bunting

Asuka Seki

Asuka Seki

Manaka Takahashi

Manaka Takahashi

Saori Yamashina

Saori Yamashina

Amandine and Gentoku

Amandine and Gentoku

Tomoya Matsumoto

Tomoya Matsumoto

Facilitator Ken Miura

Facilitator Ken Miura

Moderator Naoko Inoue

Moderator Naoko Inoue

Participants passionately discussing the appeal of Sakata

Participants passionately discussing the appeal of Sakata

This event may have sparked the start of many interesting things!

This event may have sparked the start of many interesting things!

YouTube Live

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Regional Forum

SAKATA: A City with Seas, Mountains, and Islands
~Bringing the City of Trade to the Interest of the World

Panelists

  • Keita Yano
    Advisor
    Sakata Chamber of Commerce and Industry Youth Division Chairman

    Keita Yano

    Born in Suginami Ward, Tokyo, Keita Yano graduated from the University of Arizona, School of Social and Behavioral Sciences and has a BA in Sociology and an Associate Degree in World Communication. After graduating, he returned home and joined Eurasia Travel Agency (Chiyoda-ku, Tokyo), which specializes in unexplored regions of the world. Over the course of 15 years, he has visited about 150 countries while serving as an advisor to the media and while developing and planning travel products, as well as acting as a guide. In 2015, he married the owner of Wakaba Ryokan, a long-standing local ryokan, and moved to Sakata, where he lives to this day.

  • Saori Yamashina
    Panelist
    Representative of The Hidden Japan LLC

    Saori Yamashina

    Born in Mikawa, Yamagata, Saori Yamashina studied abroad in America for one year in high school, and In March 2018, she established the inbound promotion and travel agency The Hidden Japan LLC. Her company plans and sells individual/group tours and experiences geared toward the American, Europen, America, and Australian markets.

  • Tomoya Matsumoto
    Panelist
    Shimabito Tobishima Company Executive Partner

    Tomoya Matsumoto

    Born in the countryside of Yamaguchi Prefecture in 1988, Tomoya Matsumoto is a graduate of Kyoto University of the Arts Graduate School with a degree in Interdisciplinary Design Studies (Master of Fine Arts (MFA)). In 2012, he moved to Tobishima, a remote island in Yamagata Prefecture, and established the Shimabito Tobishima Company. He specializes in planning and design, and in addition, he also works as a CDO (Chief Design Officer) at several external companies. In recent years, he has been promoting Tobishima's online community, "Cloud Island."

  • Cocoa Lovers Asuka Seki、Manaka Takahashi
    Panelist
    Introducing Sakata in English Tourism PR Video Contest 2021 Delaware Award

    Cocoa Lovers Tohoku University of Community Service and Science Student

    left)Asuka Seki(Offline)
    Born in 2001, Asuka Seki graduated from Yamagata Prefectural Yonezawa Kōjōkan High School and is a current student at Tohoku University of Community Service and Science.

    right)Manaka Takahashi(Online)
    Manaka Takashi was born in 2001 and attended Yamagata Prefectural Yonezawa Kōjōkan High School before attending Tohoku University of Community Service and Science. Currently, She is studying abroad in Australia.

  • Bunting Tim
    Panelist
    Specially-hired Assistant Professor

    Bunting Tim

    Tim Bunting was born in New Zealand in 1988, and after graduating from International Pacific University (IPC) located in Palmerston North, New Zealand, he applied for the JET Program run by the Japanese government and was sent to Shonai as an assistant language teacher. Tim also holds a master's degree in applied linguistics from the Victoria University of Wellington and currently teaches English at Tohoku University of Community Service and Science. In addition to his teaching career, he has also made a name for himself as the "Kiwi Yamabushi" and works fervently to promote both the charm of the Dewa Sanzan as well as Yamabushi culture abroad on both his YouTube channel and his blog.
    Learn more at https://timbunting.com/

  • BonSoir TV Amandine, Gentoku
    Panelist
    BonSoir TV(YouTube channel)

    Amandine, Gentoku(Online)

    Born on December 4, 1998(Amandine)、Born on May 29, 1998(Gentoku)
    Living in Sakata City, the couple Amandine and Gentoku are active content creators who post videos about the unique points of being an international couple on their YouTube channel "BonSoir TV."

    In their mission to serve as a bridge between Japan and France, since April of this year, they have been working as Sakata Kitamae Ambassadors and highlighting spots around Sakata to both their domestic and international audiences that are unique and really stand out.

Ken Miura
Facilitator Ken Miura Brand new day Co., Ltd. Representative ⁄ Branding Producer

Born in Yamagata in 1993, after graduating from Nihon University Yamagata Senior High School, Ken Miura studied abroad at the University of Washington in the United States. After consulting for sole proprietors, he ended up working in brand strategy consultation development for corporations. Currently, he mainly works on helping small and medium-sized enterprises formulate their missions and visions in order to discover and verbalize their unique values. His services cover a wide variety of fields including websites, advertisements, new business development, and recruitment,all of which lead back to him providing a total brand strategy that instills a strong internal company philosophy reflecting their values as companies.

Naoko Inoue
Host Naoko Inoue

Born December 28, 1974, in Yonezawa City, Yamagata Prefecture, and raised in Kawanishi, Naoko Inoue is currently a proud resident of Nagai City. During her time as a student at Kunori Gakuen Girl's High School in Yonezawa, she transferred to Glendora High School in California, USA in 1991 before going on to study at California's very own Citrus College. In 1998, she returned to Japan after experiencing working at a travel agency in LA and trying her hand at the media talent industry.
Over the years, Inoue has worn many hats. Radio DJ, commercial narrator, lounge DJ, bilingual English and Japanese moderator, a TV reporter for YBC Yamagata Broadcasting, TUY, and SAY Sakurambo TV, a magazine model (Bi Story), an interpreter, and to top it all off, she is currently active as an English teacher at a nursery school as well as performing as one of the Yamagata Maiko. There are very few things that she hasn't done! In addition, she is one of the instructors of the Yamagata Prefectural Board of Education's "Learn from Professionals" program.

Inquiry

Planning and Management:Yamagata Shimbun